Everything you need to know about insurance basics, like coverage types, limits, cost and more.
Control What You Pay
With American Family, you’re in the driver’s seat. Pick your perfect coverages, pile on the discounts, get rewarded for your safe driving habits and so much more! See how we help you take control of what you pay at every step of the way.
Coverages to Prepare you for the Unexpected
With customizable coverage options, we'll help you find a policy that protects what matters most to you. Here’s just a few of the ways you can personalize your auto protection.

Emergency Roadside Assistance
By adding this inexpensive coverage to your auto policy, a single call is all it takes to get you back on the road and back to pursuing your dreams.

Rental Reimbursement
You can't live without your car. When the unexpected happens, know that you can get a rental car and continue to get around.
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Accident Forgiveness
Having Accident Forgiveness coverage gives you peace of mind that, if you’re in an accident and file a claim, you won’t be penalized for one mistake.
Bundle & Save
Make the Smart Switch
More Discounts, More Savings
Looking for more ways to save? We’ve got several easy discounts that could help you save big today! Learn about AutoPay, Going Paperless and more.

Take Control Of Your Savings
With American Family Insurance’s usage-based programs, you can take more control over what you pay for your auto coverage. We offer two types of programs designed to help you save:
- Personalize your rate by practicing safe driving habits
- Earn more savings by driving fewer miles
Why Do You Need Car Insurance?
Almost every state requires some kind of auto insurance — but do you know why? Having auto insurance is a great benefit to you and protects you in many ways:
- Protects your vehicle investment.
- Protects you against medical expenses after an accident.
- Protects you against damages from a lawsuit.
- Protects you from uninsured or underinsured motorists.
- Protects you from expenses for repairs due to things like theft, vandalism or other disasters.
- Bonus: It provides peace of mind every time you hit the road.
*Customers who bundle auto and home insurance policies may save up to 23% on both policies together (as of October 2021). Discounts may vary by state, property, policy form and company underwriting the auto and/or home policy. Discounts may not apply to all coverages on an auto or property policy.
**Discounts may vary by state, property, policy form, and company underwriting the auto policy. Discounts may not apply to all coverages on an auto or property policy. Discounts are subject to regulatory approval; some discounts may not be available in all states.